The number is 62 per cent of 2019's first quarter figure of 4.7 million visitors, the Singapore Tourism Board (STB) said on Wednesday. While the total number of visitors has not caught up, those
Singapore's international visitor arrivals reached 6.3 million in 2022 (~33 per cent of 2019 IVA), exceeding STB's forecast of between 4 and 6 million visitors. Tourism receipts (TR) areambitions in continuing to grow tourism receipts (TR) and visitor arrivals (VA) in the next few years. It is clear, however, that traditional marketing is no longer enough to cut through the clutter. Marketing efforts by the Singapore Tourism Board (STB) and Singapore travel industry have evolved over the years in scope, approach and budgetThe Singapore Tourism Board (STB) has named Markus Tan as the regional director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024. In his new role, based in Mumbai, Tan will spearhead STB's initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the
SINGAPORE - The Singapore Tourism Board's (STB) newest brand campaign - Passion Made Possible - announced on Thursday (Aug 24) aims to move beyond a tourist-centric strategy. Read more at
The Singapore Tourism Board saw an 85.7% decrease in visitor arrivals in 2020. The tourism industry is on its way to a gradual recovery, following a sharp downturn caused by the COVID-19 pandemic and the implementation of a nationwide circuit breaker.
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